How to Manage Google Business Profiles for Multiple Locations
Running more than one location? How to organise, verify and keep multiple Google Business Profiles accurate, consistent and active without losing track.
One Google Business Profile is manageable. Five or fifteen is a different job. Hours drift out of date, one location gets all the photos, reviews go unanswered at another, and nobody is quite sure who has the login. Here's a simple way to keep every location accurate and active.
Step 1: Get ownership and access sorted
- Find every profile. Search for each location on Google Maps, including old addresses and duplicates someone may have created.
- Claim and verify any you don't control. Verification methods vary, so follow what Google offers for each listing.
- Group them in one business account so you can see all locations together.
- Set roles. Head office as owners, location managers as managers. Keep two owners per profile, and remove access when people leave.
Step 2: Standardise the basics
Consistency helps customers and avoids confusion. Decide a standard for:
- Business name format, using your real-world name. Don't stuff keywords or city names into it.
- Primary category and core services. See our guide to choosing categories and services.
- Address and phone formatting, matching each location's website page and directory listings. Our NAP consistency guide explains why.
- Website links pointing to each location's own page, not just your homepage.
Step 3: Keep hours accurate everywhere
Wrong hours frustrate customers more than almost anything else on a profile. Keep a single list of regular hours per location and set special hours ahead of holidays. When a location changes hours, update the profile the same day.
Step 4: Give each location local content
- Photos: real pictures of that location's storefront, team and work. See what to upload.
- Posts: mix brand-wide news with local events, offers and updates.
- Descriptions: a shared core with a line or two about that specific location.
Step 5: Don't let reviews slip at any location
Reviews tend to get answered at the busiest or best-run location and ignored elsewhere. Decide who replies for each location, agree on a tone, and set a target for how quickly replies go out. Our guide on responding to reviews includes examples.
Step 6: Review performance per location
Compare calls, direction requests and website clicks across locations each month. A location with weak numbers may have wrong details, few photos or unanswered reviews. Fix the basics before assuming anything else is wrong.
How Apexor helps
Apexor LocalOS brings every location's Google Business Profile and social accounts into one dashboard: schedule posts per location or across all of them, reply to reviews from one inbox, and spot profiles that need attention. The enquiries those profiles generate can flow into the Apexor AI CRM for fast follow-up. Done-for-you setup is available. Call +1 (917) 936-0110 to talk it through.
Manage every location's Google profile and social posts from one dashboard. Call +1 (917) 936-0110.
Frequently asked questions
Does each location need its own Google Business Profile?
Each real location that serves customers in person, with its own staffed premises, can generally have its own profile. Google's guidelines don't allow profiles for virtual offices or places you don't actually operate from, so check the current guidelines before adding one.
Can I manage all my locations from one Google account?
Yes. Google lets you group profiles and add other users as owners or managers. Keep at least two trusted owners on every profile so you don't lose access if one person leaves.
Should every location post the same updates?
Shared announcements are fine, but each location benefits from some local content: its own photos, staff, events and offers. Identical posts everywhere make every profile look less personal.