How to Write a Google Business Profile Description (With Examples)

Your Google Business Profile description is one of the few places on your listing where you can say who you are in your own words. It won't fix a weak profile by itself, but a clear description helps a searcher who is comparing three businesses decide to call you.

The basic rules

• Up to 750 characters. Lead with the most useful information, since the start is what people see first.
• No links or promotions. Google's guidelines don't allow URLs, special offers or prices-as-promotions in the description.
• No misleading or irrelevant content. Describe your actual business, not your competitors and not unrelated topics.
• Edits can be reviewed. Changes may take a little while to appear, and edits that break the guidelines can be rejected.

What to include

1. What you do and who you do it for

Say it plainly in the first sentence: "Family-owned plumbing company serving homeowners in [area] for repairs, water heaters and drain cleaning." That's more useful than a slogan.

2. Your main services

Name the services people actually search for, in normal language. Keep it consistent with the categories and services you've set. Our guide to choosing categories and services explains how those fit together.

3. Where you work

Mention the towns or neighbourhoods you serve, especially if you're a service-area business without a storefront.

4. What makes you different

Pick one or two real, checkable points: licensed and insured, same-day appointments, evening hours, a specific specialty, years in business. Avoid claims you can't back up, like "best in the city".

5. What to expect

A line about how to get started helps: "Call or book online and we'll confirm a time the same day."

Examples you can adapt

Home services: "Licensed electrical contractor serving [area] homeowners and small businesses. We handle panel upgrades, EV charger installs, lighting, troubleshooting and emergency repairs. Upfront quotes, clean work and a clear explanation of what we found. Call or book online to schedule a visit."

Med spa or salon: "Appointment-based med spa in [neighbourhood] offering consultations, skin treatments and injectables performed by licensed providers. Every new client starts with a consultation to talk through goals and options. Book online or call to schedule."

Professional services: "Independent insurance agency helping families and small businesses in [area] compare home, auto and business coverage from multiple carriers. We explain options in plain English and review your policies each year. Call to set up a free review."

Common mistakes

• Repeating your city and main keyword over and over.
• Copying your website's "About us" page word for word.
• Leaving an old description that lists services you no longer offer.
• Writing it once and never checking it again.

The description is one part of a well-kept profile. Our Google Business Profile optimization checklist covers the rest.

How Apexor helps

Apexor LocalOS helps you keep your Google Business Profile accurate and active: draft and update your description, publish posts, reply to reviews and schedule social content from one dashboard. If you'd rather not do it yourself, done-for-you setup is available. The Apexor AI CRM then makes sure the calls and enquiries your profile brings in get a fast reply. Call +1 (917) 936-0110 to talk it through.